Adolfo Faustino Sardiña professionally known as ADOLFO, was born on this date (d: 2021); He was a Cuban-born American fashion designer who started out as a milliner in the 1950s. While chief designer for the wholesale milliners Emme, he won the Coty Award and the Neiman Marcus Fashion Award. In 1963 he set up his own salon in New York, firstly as a milliner, and then focusing on clothing.
His mother had died in childbirth, so Adolfo was brought up by an aunt who enjoyed wearing French haute couture, and encouraged her nephew to pursue fashion design. With his aunt’s help, Adolfo joined Cristóbal Balenciaga as an apprentice milliner. He worked at Balenciaga from 1950–52.
In 1953 Adolfo joined the New York-based wholesale millinery company Emme as their chief designer. In the summer of 1957, to further his skills, he served an unpaid apprenticeship with Coco Chanel’s New York hat salon. Adolfo would later admit that he “never enjoyed making hats.” Adolfo won a Coty Award in 1955 for millinery. In 1959, Emme were awarded the Neiman Marcus Fashion Award.
With financial help from Bill Blass, Adolfo opened his first salon in New York in 1963, where he met many of the customers who would become his patrons when he gave up millinery to focus on clothing. He had met the Duchess of Windsor by 1965, through whom he met regular customers Betsy Bloomingdale, Babe Paley and Nancy Reagan. After Mainbocher retired, one of his highest-profile clients, C. Z. Guest, came to Adolfo to make her clothes instead. Adolfo’s clothes were designed to complement his hats, which the designer saw as an optional accessory rather than a wardrobe essential. He hit it big during the 1980s when his creations were worn in the hit TV series “Miami Vice”, the fashion-defining show for the decade.
In 1993, at the age of 60, (based on a disputed birth year of 1933) Adolfo decided to retire from fashion design and rely on the income from his licensing agreements with various manufacturers. Licensed Adolfo merchandise, including menswear, hats and accessories, luggage, sportswear, furs and perfume, was retailed widely at all consumer levels from Bloomingdale’s through to J. C. Penney and the television shopping network QVC. In 1993, Adolfo’s licensing agreements for perfume sales alone had a wholesale return of over five million dollars.
His partner, Edward C. Perry, died in 1993. Adolfo died on November 27, 2021, at the age of 98.