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Pepsi bottle A group of religious conservatives, ever vigilant for another group or entity at which to wag a collective, scolding finger, have ratcheted up rhetoric aimed squarely at PepsiCo for its alleged support of "the homosexual agenda." 

The American Family Association, which has been promoting a boycott of Pepsi since January, said in a statement Tuesday it has secured more than 500,000 signatures from those pledging to stop buying Pepsi products, which include soft drinks, salty snacks, juices and oatmeal (as if there were anything less wholesome than oatmeal, for chrissake).

AFA's beef with Pepsi is for what it calls the company's financial support of groups promoting the "homosexual agenda." AFA points to two gay-rights groups in particular: Human Rights Campaign and Parents, Families and Friends of Lesbians and Gays, better known by the acronym PFLAG

PepsiCo didn't respond to queries about the boycott, or whether it donates to these groups. But it does note on its website that it earned a top score, 100 percent, in HRC's 2009 Corporate Equality Index, an annual measure of gay-friendly employment policies. PepsiCo achieved the same score in the 2010 index, along with 305 other companies, according to HRC. PFLAG notes on its site that PepsiCo is among its corporate sponsors.

AFA will continue the boycott for as long as PepsiCo continues to support "a lifestyle that is extremely unhealthy and dangerous," said the group's president, Tim Wildmon, in a statement.

The Pepsi boycott seems to be having some effect within the Christian conservative community. Last month, the Westboro Baptist Church, of "God hates fags" fame, protested in downtown Atlanta with signs that read "God hates Diet Pepsi."

One question: Where's Coke?

Oh…and we should still tax "juice drinks" and soda as a means to support universal healthcare.

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